Upfluence turns Jaice into an autonomous creator-marketing…

The influencer platform's agentic overhaul handles discovery, outreach, fee negotiation, approvals, and payments end-to-end — a shift aimed at small DTC teams that could never staff a dedicated creator program.

Upfluence has rebuilt Jaice as a fully agentic creator-marketing platform, collapsing a workflow that used to take six weeks and up to 20 hours of manual review into what the company says is a five-minute path from brief to program launch. The new agent handles creator discovery, outreach, fee negotiation, approvals, payments, program orchestration, and performance reporting without a human in every loop.

“Upfluence’s agentic experience means that brands can go from a campaign brief to a program launch in as little as 5 minutes,” said Co-CEO Vivien Garnès.

The pitch is aimed squarely at lean DTC and e-commerce teams. Creator marketing has long been one of the highest-ROI acquisition channels for consumer brands and one of the most operationally gated: sourcing, vetting, negotiating, and paying creators is the kind of work that historically justifies a full-time hire small brands can’t afford. Upfluence’s answer is to absorb that hire into software backed by 12 years of proprietary campaign data spanning 3,600-plus brands, 14 million creators, and 35,000-plus programs run through its platform in the last four years.

Upfluence’s internal analysis claims AI-written outreach lifts response rates by over 20% and that brands are 28% more likely to hire an AI-recommended creator than one surfaced by manual search. These are the company’s own figures, unaudited externally. The prior assistive Jaice, AiThority reports, helped brands hire 160,000 creators in 2025.

The agent is MCP-enabled, exposing creator intelligence to Claude, ChatGPT, and Cursor, and ships with configurable brand-safety thresholds the brand sets itself before outreach begins.

The competitive frame matters. Influencer Marketing Hub’s 2026 roundup already places Upfluence alongside Creator.co’s “London,” AhaCreator, and Kuli. Earlier this month, Archive shipped Archie, an in-Slack vetting agent tied to a fundraise, and Meta’s Muse hit #1 on the US App Store last weekend, reshaping where those creator audiences actually convert.

Every agent in this category is racing toward the same claim: that a two-person brand can run the creator program of a thirty-person team. The category isn’t waiting for anyone to prove it first.

Upfluence turns Jaice into an autonomous creator-marketing agent, promising five-minute campaign launches

Sources