Upfluence turns Jaice fully agentic, promising five-minute…

The creator marketing platform says brands can now hand creator discovery, outreach, fee negotiation, approvals, and payments to its AI — a shift aimed squarely at DTC teams that can't staff an influencer desk.

Upfluence announced on September 11 that its Jaice AI is now fully agentic, taking over creator discovery, outreach, fee negotiation, content approvals, payments, and performance reporting inside a single supervised loop. Co-founder and co-CEO Vivien Garnès claims “brands can go from a campaign brief to a program launch in as little as 5 minutes” for work that “can take 6 weeks and up to 20 hours of manual review.”

The pitch is legible to any DTC operator who’s tried to run an influencer program without a dedicated desk. Sourcing, vetting, contracting, and paying creators is where the channel breaks for small teams, and it’s exactly the connective tissue Jaice is now claiming to absorb. MarTech notes Jaice also screens creator videos for brand-safety risk, which is the part experienced marketers assumed would be the last thing handed to an agent.

Underneath, TechRound describes the system as “a chain of specialised microservices.” Co-founder Kevin Creusy anchors the recommendations in more than 12 years of proprietary campaign data across 3,600-plus brands and 14 million creators. Upfluence’s internal numbers say AI-written outreach lands response rates more than 20% higher than manual messages, and that brands are 28% more likely to hire a creator surfaced by AI. The previous AI-assisted Jaice, they say, helped brands hire 160,000 creators in 2025. Jaice is also MCP-enabled and connects to ChatGPT, Claude, and Cursor, positioning it inside the agent stack rather than beside it.

The pricing frames the audience. Upfluence starts at $478 per month, per Influencer Marketing Hub, which puts it in reach of small teams that could never afford an influencer agency retainer. TechRound calls it the first fully agentic platform in the category, though its own September 1 profile noted only “select clients” had early access, and no source has yet published third-party validation of the five-minute claim.

The category context matters. On September 5, Archive introduced Archie, a Slack-based creator-vetting agent. On September 12, Attentive extended agentic AI into the sign-up moment. Three announcements in eight days, all treating creator acquisition as an agent problem rather than a headcount one. That’s not a coincidence; it’s a category resetting its unit economics in public.

Upfluence turns Jaice fully agentic, promising five-minute influencer campaign launches

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